Kenilworth Students Launch Nonprofit

Kenilworth Students Launch Nonprofit
Posted on 12/09/2020
Be nice

DBMHS Practical Art Students have blended fashion and compassion to offer a little comfort.

Students in the Practical Arts course at David Brearley Middle-Senior High School recently launched the Be Nice Co. clothing line and website. Their mission is to spread a much-needed positive message and to care for their community. In fact, the nonprofit company’s Veterans Day launch was a nod to the Kenilworth VFW, which will benefit from the proceeds of the inaugural Be Nice Co. clothing line.

Practical Arts folds in the concepts taught in web design and multimedia art and design classes. The students’ Be Nice Co. sprouted from an idea to teach some life lessons as well.

"Kids love fashion and streetwear and I wanted to take that route to give students the opportunity to be creative, learn new skill sets, but also put a positive spin on,” said technology teacher Jacob Ulasevich. “Back in my first year (and still now), the simple rule of my classroom was to be nice.”

The students are spreading the word about their orange logo-emblazoned hoodies and T-shirts on social media, where they also share inspirational quotes, messages, and videos.

“The goal that we want to be spread through the charity and the name, Be Nice Co., is to think about others. Not everyone has it easy in life, nor does anybody have a perfect life. This charity is to help others in need and to think about other people's situations in life,” said sophomore Vaughn Marranca.

The community benefits from the Be Nice Co.’s positive message and cause. Be Nice Co.’s first product line will be for sale through Dec. 16, with all proceeds going to the local veterans’ group.

A focus on compassion isn’t a new concept for Kenilworth Public Schools, which has expanded its Social and Emotional Learning curriculum as students struggle with increased isolation and anxiety as a result of the pandemic. The district also participated in September’s “Start with Hello Week,” a Sandy Hook Promise initiative that aims to prevent kids from feeling left out.

Principal Davies said that even as the Brearley students have experienced their own challenges during the COVID-19 era, they’ve chosen to concentrate on others.

Learn more about the Be Nice Co. at

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